Zixin Group's initiatives in brand building, marketing and distribution, as well as channel development, encompass the integration of e-commerce, online sales platforms, and video marketing strategies, including livestreaming. These efforts enhance our established distribution network and channels, providing our distributors and consumers with alternative options to purchase our proprietary branded products.
We are committed to expanding our distribution network to offer our fresh sweet potato varieties and nutritious sweet potato processed snacks, convenience foods, and functional products to a broader consumer base, both in China and internationally. Our operations in Singapore, set up during FY2026, now reach consumers beyond the Chinese market, a development achieved through targeted marketing campaigns and distribution collaborations within the food and beverage sector.
Furthermore, we aim to enhance our brand equity by licensing third parties to utilise our proprietary brands, including the sweet potato concept retail outlet “Shu Gong Fang”, which intends to cater to domestic consumers and establish a specialised sales channel for sweet potatoes and their diverse range of processed products.
